The FWD Blog
Case studies, tips, and lessons from building software for UK businesses.
Building Horsebox Hire Software: From One Client to a Multi-Tenant SaaS Platform
How a custom booking system for one horsebox hire company became a multi-tenant SaaS platform solving licence verification, deposit handling, and document management for the entire industry.
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Building Fakenham Dog Field: A Booking System with Automated Access Control
How we built a secure online booking system with Stripe payments and automated Paxton gate access codes for a private dog field in Norfolk.
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Building Salon 64: A Modern Website for a Dereham Hair Salon
How we built a fast, SEO-optimised website for Salon 64 in Dereham, helping a local hairdresser get found online and showcase their work.
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Building Ask Stephen: A Coaching Platform from Idea to App Store
How we built a full coaching platform with native iOS and Android apps, habit tracking, video lessons, community forums, and smart analytics for a confidence coach.
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