About FWD
Practical technology solutions for businesses that want to work smarter.
Who I Am
I'm Sam Fowler, a software developer based in Norwich, Norfolk. I run FWD Thinking Solutions, a web development and business automation agency that helps businesses work smarter with technology.
I focus on practical solutions that save time and money. Whether that's building a website, automating repetitive tasks, creating a custom booking system, or developing a mobile app, I work directly with business owners to understand their needs and deliver something that genuinely helps.
With 14+ projects delivered across 8+ industries, I've worked with businesses ranging from sole traders to companies with established teams. Every project gets the same level of care regardless of size.
Why FWD Exists
I started FWD because I saw too many small businesses, especially rural and trade businesses, paying over the odds for basic technology, or going without it entirely because agencies were too expensive or too complicated to deal with.
My approach is straightforward: understand the problem, build the solution, support it afterwards. No middlemen, no jargon, no overselling. I give honest advice about what you need (and what you don't), provide fixed pricing where possible so there are no surprises, and I'm always available when you need help.
Whether you need a simple website or a complex application, the process is the same. We talk, I build, you grow.
How I Work
Direct Communication
You deal with me directly, the person who actually builds your project. No account managers, no middlemen.
End-to-End
I handle everything from design and development to hosting and ongoing support. One point of contact for everything.
Honest Advice
I'll tell you what you need and what you don't. If a simpler solution works better, that's what I'll recommend.
Fixed Pricing
Where possible, I provide fixed quotes so you know exactly what you're paying before we start. No hourly surprises.
What I Work With
Frontend
Backend
Mobile
Integrations
Hosting
Track Record
Clients across equestrian, manufacturing, pet services, sports, technology, retail, professional services, and construction.
Let's Work Together
Whether you need a website, an app, or automation, I'd be happy to chat about how I can help.